Filed under: the ussh. | Tags: Community, Deactivating, Facebook, Internet, Network, Online, Sagar Speaks, Social, Social Media, Turning Off, Web 2.0

At the time of posting this, Sagar had already reactivated his Facebook account.
Remember a time when if you wanted to get in touch with someone, you’d pick up something called a telephone and ring them? Yes, I know times have changed, and being a web developer I should be embracing this sort of technology but seriously, this whole Facebook thing is out of control.
I don’t care how many FarmVille points you have, I don’t want to be a vampire, and if it was someone’s birthday today that was close to me, they would get a text message from me the minute they wake up. So what’s the bloody point of Facebook? The truth is I’m well aware of what everyone that I care about is doing right now.
I noticed that my boss Geoff earlier today posted an update about how he was just about to de-activate Facebook. He went as far as to hit the delete button, when Facebook displayed a message telling him certain friends would miss him, that his friends had birthdays coming up, so he caved and didn’t do it. Tactical guerilla marketing at it’s finest.
The breaking point for me was when I logged in to Facebook today, and it showed an ad about staying close to my friends and family this Diwali. How the hell does Facebook know I’m brown, and what’s more, how does it know I celebrate Diwali? I could be Muslim. I’m sorry, but that’s just creepy. So I decided it had to go.
Of course as soon as I saw that I told Kavi. He didn’t think I would do it. But here we are. I told Geoff I just did it and he applauded.
Okay, back to the point. Facebook is, in actuality, a collection of people’s egos mingling on the internet. EgoBook would be a much more accurate name. The word ego is thrown around a lot these days but in the context of this post, I’m suggesting that it is how one perceives the world to look at them. That is to say, Facebook is a portrayal of who people want you to think they are, not who they actually are. It’s fictional. It’s amazing how you can look at someone’s Facebook and try to gether a thing or two about their personality, then meet up with them and real life and realize it’s not at all who they are. In fact, I’ve known people who would go so far as to update their status, then delete it if nobody comments on it. Self-conscious a bit?
The reality of the danger in sites such as Facebook is that nobody reads the fine print. I’m aware this subject has been covered ad nauseum, but we just had a discussion at the office here about a guy who was walking down the street and noticed a picture of his sister on the side of a bus. Apparentely, as he later discovered, the picture had been licensed by Flickr to advertiser, and it was absolutely within their rights, as Flickr states in their registration agreement that they reserve the right to re-sell people’s photographs. That’s pretty scary to think about
I’ll not sit here and pretend like I’m above it or that I’m in any way different from anyone else. I’m just as much a narcissist as everybody else who’s on Facebook, and as my co-workers suggest, I’ll likely be back on it the next time I randomly meet a woman. Further to that, I was just told Facebook doesn’t actually delete any if your information, it just hides it until you log back in again. Weird.
For now though, in the interest of my peace of mind, I’ve decided to enjoy life in the real world for a bit.
Filed under: Interesting | Tags: 2009, Celebrity, Deaths, Music, news, Patrick Swayze, Rant, She's Like the Wind, Social Media, Youtube
This song was so boss. That soundtrack was incredible.
I had to turn off from the Internet after I heard about this. I wasn’t ready for the onslaught of tributes that would pour in and flood my browser. Will we eulogize the guy who created the “Kanye Meme” when he dies one day? Sometimes, the Internet ruins everything.

(Via Nicole)
Filed under: the ussh. | Tags: Adam Lambert, American Idol, Britain's Got Talent, Cats, Les Miserables, Memory, Music, Reality TV, Social Media, Susan Boyle, Television, Web 2.0, Youtube
A lot has been said about Susan Boyle in the past few weeks. Her voice really did shock people, me included, and I will admit that I’ve repeatedly watched her debut performance on Britain’s Got Talent.
I’ve been there before—those moments where you have to prove something to the scathing people around you, and when you one up them, they all of a sudden accept you as normal, as being okay to be associated with them. It’s a sad standard that society sets on people.
Her latest performance, one that has been widely anticipated, was just as stunning. But a part of me felt that the surprise factor, the jaw dropping realization of her talent was missing. 100 million hits on youtube and a whirlwind of press might have changed Susan Boyle, and a few weeks of being an Internet sensation is aeons in the real world.
It’s amazing what social media has done for this diamond in the rough, but let’s not forget American Idol’s Adam Lambert. A darling to the Internet, and the uncontested favourite of the series, came out as the loser.
There’s still a long way to go, and it’s utlimately the people of Britain that decide if Susan Boyle will reign supreme. My bet is on her, just because she could floor the house and the Queen. Let’s hope Internet fame hasn’t changed her.
Filed under: Music | Tags: Buzzfeed, Concerts, Experiment, Music, Nightlife, Peggy Wang, Social Media, The Pains of Being Pure at Heart, toronto, Web 2.0
Buzzfeed is a favourite site of mine. The Pains of Being Pure at Heart are one of my many favourite bands, and probably have the best album of 2009, so far.
Buzzfeed editor, Peggy Wang plays keyboard in the band. I had read online that the group was coming to Toronto, but when the actual date came, I had forgotten all about the concert. I didn’t have tickets and it was a miserable day outside; any attempt to find tickets in the city would have me drenched.
Filed under: the ussh. | Tags: Articles, Boutique, Campus Intercept, Campus Life Magazine, Career Incubator, Cheap Thrill, EKO Jewellery, Fashion, Hot Stores, Life, Livedress.com, Queen Street West, Recruiting 2.0, Shopping, Social Communities for Resume Building, Social Media, TalentEgg.ca, toronto, Tumblr, Web 2.0, Work, Writing
My second article, Recruiting 2.0: Social communities for resume building has been published over at TalentEgg.ca. This one is full of tips, and is pretty guidance counsellor heavy. Enjoy.
My first article with Livedress.com went live today. I did a profile on Queen St. jewellery boutique, EKO.
What’s also awesome this week is some news about the blog I started with Elena, Cheap Thrill. Campus Intercept has agreed to publish an article nationally, once a month based around the idea of cheap thrills. They run a nationwide publication called Campus Life Magazine and it gets some pretty huge circulation. Although they’ve recently gone completely online, it’s still good news! First article should be up early May. I’ll also be doing a local Toronto article once a month. Thanks to Michelle for the tip off. We’re also going to be pitching a collaborative effort for the publication.
Filed under: Kavi | Tags: 2.0, Blogger, Campus Intercept, Copywriting, Creative Writing, Life, Livedress.com, Social Media, TalentEgg.ca, Venture Communications, Web, Work, Writing

I want to write books like her—not.
I’ve been filling up my plate as much I can these days. I really want my portfolio to be bursting at the seams. I figured that if I can volunteer my writing anywhere that will take me, it’ll give me good practice.
Work is going well, busy as always, but really well. I’ve started working on projects with more great people and it’s loads of fun. Big things also happening this coming week.
My second article with TalentEgg.ca should be up soon. I’ve contacted Campus Intercept—thanks Michelle—and I’m just waiting to hear back on when I can start writing. I’ve also been picked up by LiveDress.com; it’s a fashion site, and I’ll be writing profiles on independent boutiques around downtown Toronto. Most people have asked me why I’d write for an online fashion publication, but it’ll make it a challenge for me to have to write outside of my usual topics. It’s good practice.
Which brings me to my next question: Am I officially a writer? I mean, at work I write for a living. I’ll be writing for three publications soon, and LiveDress is giving me $9 an article. Yeah! $9! It’s better than nothing—I feel so bourgeoisie. Does all this make me a real writer? I don’t really know. I guess when other people start calling me a writer then I’ll feel like one. Whatever.
Filed under: the ussh. | Tags: 2009, AIGA, aiga.org, Cathy Curtis, Copywriting, Future, How the Web Made Me a Better Copywriter, Internet, Life, Social Media, Web 2.0

Elena and I were talking about how my job wasn’t around almost four years ago. The web is creating new positions that didn’t exist ten years ago, and at the same time people are training for jobs that don’t even exist yet! It’s scary.
Being a copywriter is one thing, but a copywriter for the web is a whole new ball game. You have to learn how your audience will react to your content, and you have to hold them there. It’s well known that when a consumer is reading something online only half of their attention is devoted. Cathy Curtis wrote a great article called How the Web Made Me a Better Copywriter, and if you’re someone who wants to brush up on web writing, this article will give you some great insight.
Filed under: Interesting | Tags: Adult, David Caruso, Google, keywords, optimization, search engine, SEO, Social Media, Web, Web 2.0
Each blog post has certain keywords or tags that search engines pick up. When you type in a keyword relevant to content on the web, it’ll show up higher in ranking than other pages. For a long time I’ve been experimenting with keywords and phrases that would be picked up by places like Google in the hopes of driving traffic to my blog. When I say long time, I really mean a year. I never really cared that much before, but in the past eleven months or so, I’ve noticed an influx of traffic depending on the content matter and keyword choices I use.
Some time ago, I wrote a post titled “Tranny Elephant Vaginas“. The post itself had nothing to do with the title – it was about David Caruso. That post has become the most viewed entry on this site, amassing nearly 2,000 views since it was published. I find it fascinating that people are actively searching the words “tranny” “vaginas” and “elephants” in a combination. Seriously, when I check my blog stats, it shows me that people have been typing phrases like “tranny elephants” or “elephant vaginas”, and wind up at my blog. People are fucking crazy.
I think I’m going to start tagging all my posts with retarded sexual fetishes in the hopes of getting more traffic. It’s just Web 2.0 baby.
